Infibeam Online shopping is still a small fraction of the total retail market in India. One of the main reasons for the low penetration of online shopping in India is due to an access on the basis of electronic payment.
Via the cash payment option Infibeam intention to shop online to the customer, such as students and small entrepreneurs who lack access to credit cards and debit cards. Cash on the Internet also opens the shop for customers who are reluctant to use the cards online because of security concerns.
Mr. Manu Midha, Vice-President, Planning and Operations, Infibeam.com, has said. "It is our continued focus on providing the best shopping experience for our customers Infibeam Today we present the option of cash payment on a large selection of books, gifts and electronics.
"With the requirement that consumers can benefit from the vast selection available on Infibeam at the clubs lowest price convenience of paying in cash, he added. The facility following requirements will be provided free to all customers outside the minimum.
COD can be placed on a catalog of 1 million products and will expand to 10 million in the coming months. This service will be available in more than four thousand postcodes in 70 Indian cities and will soon be extended to level 3 and 4 cities in partnership with Indian Postal Service.
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